Background
Taylor’d Electric is more than just an electrical company — it’s the result of perseverance, resilience, and an unwavering commitment to serving customers with professionalism.
Founder Tyrell Taylor has spent more than 14 years working in the electrical trade, learning the technical precision and discipline required to provide safe, reliable electrical service. Over the years, he developed not only the skillset of a master electrician but also a deep passion for helping homeowners feel confident that their electrical systems are in good hands.
But the road to launching Taylor’d Electric wasn’t easy.
In September 2019, Tyrell faced a life-changing moment when he suffered two heart attacks. On September 27, 2019, he underwent open-heart surgery, beginning a difficult six-month recovery period that turned his world upside down.
During that time, he lost employment, relationships, and many of the things people depend on for stability. Yet what could have been the end of the road became the beginning of a new chapter.
Instead of staying defeated, Tyrell used the opportunity to invest in himself. While recovering, he used unemployment benefits to enroll in continuing education courses, strengthening his electrical expertise and preparing for the next phase of his career.
By the height of the COVID-19 pandemic, he had returned to work as a service electrician, and on June 21, 2020, he passed his Master Electrician Exam — a major milestone that opened the door to something bigger.
That milestone led to the creation of Taylor’d Electric in 2021.
The mission was simple:
Deliver high-quality electrical service that gives customers peace of mind.
While many people say money is everything, Tyrell believes something else drives success:
Seeing customers smile when the job is done right.
The Strategy
Although Tyrell had the technical skill and a powerful story behind his business, his online presence didn’t reflect the professionalism of his work.
In today’s service economy, homeowners often judge a contractor long before the first phone call. They search online, browse websites, and compare companies before deciding who to trust with their home.
Tyrell needed a professional online platform that would:
- Showcase his services clearly
- Establish credibility with potential customers
- Provide a trusted first impression
- Help homeowners easily contact him
During our strategy conversation, we talked about an important principle for modern businesses:
Every serious company needs a platform it owns.
Social media can generate attention, but a professional website is what builds trust.
Strategy: Build a Professional Online Foundation
Our goal was to create a website that would represent Taylor’d Electric with the same professionalism Tyrell brings to every job site.
We focused on designing a clean, service-oriented website that would clearly communicate:
- Who the company is
- What services they provide
- Where they serve
- Why customers can trust them
The design emphasizes clarity, reliability, and professionalism — qualities homeowners look for when hiring an electrician.
Services Provided
Beyond Web Development delivered a complete digital foundation for Taylor’d Electric.
Website Design & Development
We built a modern website that communicates professionalism while making it easy for potential customers to understand the company’s services.
Key elements of the website include:
- Clear service breakdowns
- Visual examples of electrical work
- Easy contact forms for service inquiries
- Mobile-friendly design for homeowners browsing on their phones
- Strong calls-to-action encouraging customers to request service
The layout balances strong visuals with practical information, making it easy for visitors to quickly understand what Taylor’d Electric offers.
Google Business Profile Optimization
Local search visibility is critical for service-based businesses like electricians.
We helped ensure Taylor’d Electric’s Google Business Profile was properly set up so local homeowners searching for electrical services could easily find the company.
This helps drive:
- Local search traffic
- Increased phone calls
- Greater credibility through reviews and photos
Hosting & Website Management
To ensure reliability and performance, we provided professional hosting and ongoing website management.
This allows Tyrell to focus on what he does best — delivering safe, high-quality electrical work — while we handle the technical side of keeping the website fast, secure, and online.
The Result
Taylor’d Electric now has a professional digital presence that reflects the quality of its work and the story behind the company.
Visitors to the website can now:
- Learn about the company’s mission and values
- Explore electrical services offered
- See examples of completed work
- Quickly contact the company for service
Most importantly, the website establishes immediate trust with homeowners looking for a dependable electrician in the Des Moines Metro area.
Key Takeaway
Behind every successful service business is a story of dedication, perseverance, and skill.
Taylor’d Electric represents exactly that — a company built through resilience and passion for helping customers.
By pairing that story with a professional digital platform, Taylor’d Electric now has the tools to grow its reputation and reach more homeowners who need reliable electrical service.
Built by Beyond Web Development
Beyond Web Development helps entrepreneurs turn their expertise into a powerful online presence through:
- Website design and development
- Hosting and technical management
- Local search visibility strategies
- Digital platforms built for long-term growth
